December 31, 2020
So 2020 is leaving us. Just before it does, I want to give a shout-out to the people who’ve worked with us this year who’ve taken the opportunity to create work, to have websites designed and built, and to keep their online presence up to date with the good work they are doing. Below are […]
April 1, 2018
The New York Times reported today that Amazon and Google are applying for patents to be able to legally listen in to random conversations through your home-based and mobile devices. Coming close on the heels of the Facebook/Cambridge Analytics data breach, this rather darkly adds to the growing unease with the sense that we’re all […]
January 16, 2018
Facebook has changed its algorithm again. The organic reach of pages is being moved to a little area called “Pages Feed” under “Explore”. Plan B for managers of Facebook pages: either use Facebook advertising to continue reaching people’s news feeds or treat your page as a different kind of resource.
November 23, 2017
I read something recently to the effect that our being required “to continually reinvent ourselves for work and to anticipate constant change and to celebrate that as freedom” is the ultimate tyranny. Some thoughts on whether tyranny and freedom are mutually exclusive…
September 6, 2017
Google is warning all owners of websites to migrate to HTTPS to improve the security of online activity. Failure to make this change before October will result in red warnings appearing on insecure web pages and a drop in page-rank for your website. Migrate before October to protect your website’s security and effectiveness.
August 24, 2017
If you upload images from your camera directly to your website, you’ll probably end up with one or both of the following two problems: (i) the images will be extremely large in terms of file-size and make your page load slowly (this is annoying to your visitors and will cause people to abandon your site […]
July 14, 2017
Richard Vevers switched from an advertising career to saving coral reefs and set up a non-profit organization which “uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale”. When you’re doing good work of any kind, getting the word out amplifies the benefit of what you are doing. Most non-profit organizations and artists would do well to develop a better marketing effort.
July 3, 2017
If you are having a website developed for you or if you are developing one yourself, it is worth paying attention to how the images that show up in Google image search get to be there. Not just for image-search but for the general search engine optimization of your image-rich pages.
March 21, 2016
Two of the things I routinely do when creating new websites is set the site up with Google Analytics and register the site with Google’s Search Console.
Google Analytics are far and away the best tool to learn about the actual effectiveness of your website. The first good thing about Google’s counting of visitors to your site is that, unlike many web statistics tools, Google filters out the robots and web-spiders that visit your site and only counts visits from humans.