How good would it be if all your subscribers read your newsletter every time you sent one and they enjoyed it so much they read it more than once?

Feedback on your newsletter

You look for clues as to whether your newsletter is landing well, engaging people, right? But how many of the clues you look at are unambiguous? What are the sure signs people are reading it?

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website design for non-profits - refugee resettlement organizations

Non-Profit Web Design & Pivoting in Crises: Refugee Resettlement Organizations

There are nine non-profit organizations in the USA that work with the State Department to resettle refugees. This past August, as the Afghan evacuation took place with the non-profits receiving very little advance notice of the change in schedule...

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Merchants are listening to you through your smart speakers

Amazon, Google, Facebook... Are you Listening?

The New York Times reported today that Amazon and Google are applying for patents to be able to legally listen in to random conversations through your home-based and mobile devices...

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Facebook killed our business

Facebook

On January 11, 2018, Mark Zuckerberg announced major changes to Facebook feeds. One of the changes means Facebook users will no longer see organic posts from pages they like and follow unless they...

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Doing Good with digital marketing

Marketing and Higher Purpose Make a Great Couple

Richard Vevers switched from an advertising career to saving coral reefs and set up a non-profit organization which “uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale”. When you’re doing good work of any kind, getting the word out amplifies the benefit of what you are doing. Most non-profit organizations and artists would do well to develop a better marketing effort.

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Better search engine optimization for images could have prevented images of the man with unruly hair appearing in image searches for Harriet Young.

optimizing images for search engines

If you are having a website developed for you or if you are developing one yourself, it is worth paying attention to how the images that show up in Google image search get to be there. Not just for image-search but for the general search engine optimization of your image-rich pages.

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How Google Analytics and Search Console can help you

how to use google analytics and search console: an introduction to the easy goodies

Two of the things I routinely do when creating new websites is set the site up with Google Analytics and register the site with Google’s Search Console. Google Analytics are far and away the best tool to learn about the actual effectiveness of your website. The first good thing about Google’s counting of visitors to your site is that, unlike many web statistics tools, Google filters out the robots and web-spiders that visit your site and only counts visits from humans.

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twitter follower statistics

on building a twitter following

In the process of experimenting with Twitter, I’ve become a little wary of the culture of “building a twitter following”. Here's why.

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Getting started using Twitter

how to use twitter: a personal journey

I opened my Twitter account in February 2009 not because I was dying to become a Tweeter but because, being a web developer, I needed to understand it. I began by using it as a kind of personal archive of interesting web pages.

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