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Blog » The business side of art

Marketing and Higher Purpose Make a Great Couple

Richard Vevers switched from an advertising career to saving coral reefs and set up a non-profit organization which “uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale”. When you’re doing good work of any kind, getting the word out amplifies the benefit of what you are doing. Most non-profit organizations and artists would do well to develop a better marketing effort.

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optimizing images for search engines

If you are having a website developed for you or if you are developing one yourself, it is worth paying attention to how the images that show up in Google image search get to be there. Not just for image-search but for the general search engine optimization of your image-rich pages.

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how to use google analytics and search console: an introduction to the easy goodies

Two of the things I routinely do when creating new websites is set the site up with Google Analytics and register the site with Google’s Search Console.

Google Analytics are far and away the best tool to learn about the actual effectiveness of your website. The first good thing about Google’s counting of visitors to your site is that, unlike many web statistics tools, Google filters out the robots and web-spiders that visit your site and only counts visits from humans.

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artist web design – what to look for

When artists first contact me to see if I can design them a website, they will often provide a few urls of sites they like by way of reference. This is helpful, as it gives me a good sense of what their aesthetic is and what their expectations are likely to be.

So here are a few artist websites of my own choosing, with my tips on why I think they work well…

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how to write an artist bio or statement

I recently saw a wonderful play called Floydada for which the music was composed by an artist whose bio begins like this: “Composer Seth Bedford likes wandering the West Village in search of coffee and is passionately committed to daydreaming. He is entirely too enthusiastic about Mid-Century Modern design and architecture, 1930’s Weimar Kabarett, 1960’s French Pop, attempting to paint, and pretending to learn new languages. When he is not doing those things, he composes silly music and teaches elementary aged children to do the same.”

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what’s important for a photographer portfolio website?

There’s still a need for every serious photographer to have their own personal website. Social sharing gives you good opportunities to expand your reach but your own website allows you to establish some gravitas around your photography practice. What do you need?

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will people copy my work on the web?

I’m often asked by clients how safe it is to put their artwork on the web without a watermark; if there’s a way to prevent people from copying or downloading it. The reality is that once you have put your work on the web it’s there for the taking. One can disable downloads in various ways but screenshots are always available to people and the results of a screenshot of an image are as good as the original image itself.

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