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Creative Website Design & Digital Marketing

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Blog » The business side of art

FEEDBACK ON YOUR NEWSLETTER

You look for clues as to whether your newsletter is landing well, engaging people, right? But how many of the clues you look at are unambiguous? FIVE FORMS OF FEEDBACK 1. REPLIESYou get feedback on your newsletter when people “reply” to it and let you know what they think, yes? If that happens to you […]

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Client Highlights of 2021

2021 might have had a bit less of the dramatic trauma of 2020 (in terms of Covid) but it had it’s share of Covid-related slowdown. People who were hanging out for a bounce-back got something different to what they expected—there was some relief, but the term “back-to-normal” got dropped. We saw more of the online […]

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The NFT Art Market: NFTs explained for Artists

At this point even people who live under rocks are aware, I think, that blockchain technology has disrupted the world of currency—and probably even that NFTs (non-fungible tokens) have been disrupting sales of art this year. In fact, sales of NFTs have soared to a staggering high. The wow factor started with the sale of […]

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Long-Scrolling Homepages for Artists?

Why would you design an artist’s website with a long-scrolling homepage? Doesn’t that go against the minimalist “gallery” look? An early trend in website design for artists was to feature one work of art on the homepage and leave it up to the user (visitor) to choose to click a link from the navigation menu […]

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Client Highlights of 2020

So 2020 is leaving us. Just before it does, I want to give a shout-out to the people who’ve worked with us this year who’ve taken the opportunity to create work, to have websites designed and built, and to keep their online presence up to date with the good work they are doing. Below are […]

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optimizing images for search engines

If you are having a website developed for you or if you are developing one yourself, it is worth paying attention to how the images that show up in Google image search get to be there. Not just for image-search but for the general search engine optimization of your image-rich pages.

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how to use google analytics and search console: an introduction to the easy goodies

Two of the things I routinely do when creating new websites is set the site up with Google Analytics and register the site with Google’s Search Console.

Google Analytics are far and away the best tool to learn about the actual effectiveness of your website. The first good thing about Google’s counting of visitors to your site is that, unlike many web statistics tools, Google filters out the robots and web-spiders that visit your site and only counts visits from humans.

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artist web design – what to look for

When artists first contact me to see if I can design them a website, they will often provide a few urls of sites they like by way of reference. This is helpful, as it gives me a good sense of what their aesthetic is and what their expectations are likely to be.

So here are a few artist websites of my own choosing, with my tips on why I think they work well…

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how to write an artist bio or statement

I recently saw a wonderful play called Floydada for which the music was composed by an artist whose bio begins like this: “Composer Seth Bedford likes wandering the West Village in search of coffee and is passionately committed to daydreaming. He is entirely too enthusiastic about Mid-Century Modern design and architecture, 1930’s Weimar Kabarett, 1960’s French Pop, attempting to paint, and pretending to learn new languages. When he is not doing those things, he composes silly music and teaches elementary aged children to do the same.”

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what’s important for a photographer portfolio website?

There’s still a need for every serious photographer to have their own personal website. Social sharing gives you good opportunities to expand your reach but your own website allows you to establish some gravitas around your photography practice. What do you need?

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will people copy my work on the web?

I’m often asked by clients how safe it is to put their artwork on the web without a watermark; if there’s a way to prevent people from copying or downloading it. The reality is that once you have put your work on the web it’s there for the taking. One can disable downloads in various ways but screenshots are always available to people and the results of a screenshot of an image are as good as the original image itself.

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