This website was a redesign for a law firm who were “most concerned about the look of the site and would like a more artistic look.” The branding was to be centered on the firm being trustworthy.
The challenge was to create a significantly brighter, clearer look without disturbing any of the urls created by the site design (to retain the benefits of their search engine optimization and pay-per-click work).
What we did was: remove extraneous repeated material (eg contact forms on every page), create a welcoming banner featuring the partners and repeat their portraits at the bottom of pages about their services, and establish distinctive imagery for each category of services the attorneys offer. The color scheme was moved from green to blue, font choice and legibility were improved and the pages were given more breathing space.
The result is a site that is easy on the eye and easy to engage with.
Category: lawyers, consultants & agents
