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Creative Website Design & Digital Marketing

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Blog » Strategic digital marketing

FEEDBACK ON YOUR NEWSLETTER

You look for clues as to whether your newsletter is landing well, engaging people, right? But how many of the clues you look at are unambiguous? FIVE FORMS OF FEEDBACK 1. REPLIESYou get feedback on your newsletter when people “reply” to it and let you know what they think, yes? If that happens to you […]

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The NFT Art Market: NFTs explained for Artists

At this point even people who live under rocks are aware, I think, that blockchain technology has disrupted the world of currency—and probably even that NFTs (non-fungible tokens) have been disrupting sales of art this year. In fact, sales of NFTs have soared to a staggering high. The wow factor started with the sale of […]

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Website Design for Effective Climate Change Initiatives

Climate change is high on the agenda! The United Nations is back in session and New York has also just hosted Climate Change Week. Let’s make the most of this and achieve real change—starting with your websites. If you’re an organization working to reverse climate change trends, how do you get interested people to find […]

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Non-Profit Web Design & Pivoting in Crises: Refugee Resettlement Organizations

There are nine non-profit organizations in the USA that work with the State Department to resettle refugees. This past August, as the Afghan evacuation took place with the non-profits receiving very little advance notice of the change in schedule, they were all suddenly swamped with the huge number of Afghan evacuees for whom they needed […]

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Marketing and Higher Purpose Make a Great Couple

Richard Vevers switched from an advertising career to saving coral reefs and set up a non-profit organization which “uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale”. When you’re doing good work of any kind, getting the word out amplifies the benefit of what you are doing. Most non-profit organizations and artists would do well to develop a better marketing effort.

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