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Monday, April 15, 2024 - 7 - 8:15pm EDT

Zoom

 

Along with all competitive platforms, Google and Bing have been racing to incorporate new AI functionality into the search engine experience—in ways that affect some of the old tried and true search engine optimization strategies.

For example: something that’s been a long-held staple of search engine optimization strategy is that if you write content that answers questions people ask in search engines and title it carefully, you can draw people into your site through your blog posts. It’s still possible for people to open your website this way but the likelihood of it happening has decreased recently because of the way search results are being displayed to users.

Not only that but people are increasingly using social media platforms like TikTok and Reddit to find the information they’re wanting. And now there’s Perplexity too. There’ll be more changes by the time we have this workshop.

If you’ve paid any attention at all to search engine optimization in the past (or even if you’re about to look at it now), this workshop will explore where things are at now (and we can look at how well set up your website is for search engine success).

Register

Description

Along with all competitive platforms, Google and Bing have been racing to incorporate new AI functionality into the search engine experience—in ways that affect some of the old tried and true search engine optimization strategies.

For example: something that’s been a long-held staple of search engine optimization strategy is that if you write content that answers questions people ask in search engines and title it carefully, you can draw people into your site through your blog posts. It’s still possible for people to open your website this way but the likelihood of it happening has decreased recently because of the way search results are being displayed to users.

Not only that but people are increasingly using social media platforms like TikTok and Reddit to find the information they’re wanting. And now there’s Perplexity too. There’ll be more changes by the time we have this workshop.

If you’ve paid any attention at all to search engine optimization in the past (or even if you’re about to look at it now), this workshop will explore where things are at now (and we can look at how well set up your website is for search engine success).

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