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About » The Process » My site isn’t appearing in Google (a week after launching the site). Why not?

My site isn’t appearing in Google (a week after launching the site). Why not?

Your site will be appearing in search results for what is unique about it (which may, at first, only be your name) within about a week after launching it, but it won’t be in the top results for more general descriptions of what you do.

It takes a lot of work over time to move up in search results for search terms that relate equally to other individuals and companies who were already on the web.

Your best bet is to optimize your site for the most specific terms you can. For example, if you are a law firm, you would want to optimize for the specific types of case in which you specialize as well as the city in which you practice.