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Marketing and Higher Purpose Make a Great Couple

Richard Vevers switched from an advertising career to saving coral reefs and set up a non-profit organization which “uses the powerful combination of new technology, media, partnerships, and above all creativity to work at a meaningful speed and scale”. When you’re doing good work of any kind, getting the word out amplifies the benefit of what you are doing. Most non-profit organizations and artists would do well to develop a better marketing effort.

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how to use twitter: a personal journey

I opened my Twitter account in February 2009 not because I was dying to become a Tweeter but because, being a web developer, I needed to understand it. I began by using it as a kind of personal archive of interesting web pages.

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